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Written by Martin Ågren - July 19, 2026
WHAT Deep Research is
Feature inside AI chatbots such as ChatGPT, Microsoft Copilot, and other AI chatbots.
AI works independently in multiple steps (“agentic workflow”) toward goals that you have set.
AI analyzes many web pages and/or PDF files & writes a report with a reference list.
WHY Use Deep Research
Save time and mental energy when you need to analyze web pages (and any PDF files) to write a report.
HOW to Use Deep Research
From a regular chat or from a project: Click the plus sign >> Select “Deep Research” >> Describe the task & Enter today’s date & say whether you want APA 7 style >> Answer follow-up questions >> Wait 5–30 min until the report has been generated (notification) >> Manually save as a DOCX file.
Here is how you activate Deep research i ChatGPT.
For You as a MANAGER or LEADER
Use Deep Research to quickly generate draft reports and gain an overview of complex issues and relatively large amounts of information. It provides solid decision support for tasks such as market analysis, strategic planning, and feasibility studies, while saving you time and effort. Encourage others in your organization to take advantage of the power of Deep Research.
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